Trip.com: "TASTE OF CHINA" immersive restaurant opens

Zhitong
2025.08.24 07:40

According to reports, on August 23, Trip.com Group opened its first global immersive restaurant "TASTE OF CHINA" in Shanghai's Bund. It is reported that the opening of this restaurant is an attempt by Trip.com to position food as a new entry point for cultural and tourism experiences. Data shows that in the first half of 2025, food tourism bookings are expected to increase by 30% year-on-year, making food tourism a new favorite among global travelers

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