6 Taobao AI shopping guides launched for Tmall Double 11

Zhitong
2025.10.16 08:26

On October 16th, it was announced that this year's Tmall Double 11 will feature six Taobao AI shopping guide applications, including AI Universal Search, AI Help Me Choose, Pai Li Tao, Category List, AI Fitting, and AI List. Kevin, the President of Search and Push Intelligence at Alibaba's China e-commerce division, stated that over the past period, the platform has achieved a double-digit growth in traffic matching efficiency by using AI to better understand and organize 2 billion products: including a 20 percentage point increase in search relevance under complex semantics, a 10% increase in click-through rates for recommended information streams, and a 12% increase in merchants' advertising ROI

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