经济日报：整治汽车行业网络乱象要协同发力

The Economic Daily published an article stating that in the face of fierce market competition and changes in the communication ecosystem, automobile companies have extended their offline "price wars," "product wars," "configuration wars," and "service wars" to online "marketing wars" and "public opinion wars." This has led to some irrational competitive behaviors, with the proliferation of online trolls, "black public relations," "black mouths," and "fan circles" targeting automobile companies, brands, products, technologies, and executives. These chaotic phenomena not only make it difficult for consumers to distinguish between truth and falsehood, but also severely disrupt the online ecosystem and the business environment for enterprises, posing a threat to the industry's continuous innovation and long-term development. For automobile companies, it is essential to abandon short-term speculative thinking and improper means, and return to the correct path of technological research and development, product innovation, and service optimization, in order to win market and consumer recognition with truly high-quality products and services. Specifically, it is necessary to advocate for fair competition, strengthen self-discipline, and refrain from participating in or hiring online trolls for negative comments, flooding, or malicious smear campaigns; jointly resist companies that hire online trolls, and collectively oppose service agents that engage in malicious flooding and smear campaigns; and collectively resist all forms of unfair competitive behavior that fabricates false information, attacks, and provokes conflicts among peers